Profitable But Broke See the tools
Excel tools for Amazon & e-commerce sellers

Profitable on paper.
Broke in the bank?

Find out where your Amazon cash went, which products quietly lose money, and how much you can safely pay yourself. One Excel workbook. One payment. Nothing connects to your seller account.

Instant download • Built for Microsoft Excel • Not a subscription

Weekly CEO Dashboard from the Full System showing sample monthly sales, contribution profit, bank cash, Amazon balances, debt and safe owner pay
Weekly CEO Dashboard, shown with sample data
The problem

High sales. Low cash. Here's why.

Seller Central shows strong sales. Then you check the bank account and card balances, and the numbers don't match. Usually the profit is real — the cash is just stuck somewhere, or leaking out through products that cost more than they earn.

$37,461

Monthly sales in the sample business

$7,112

Left after product cost, Amazon fees, ads and returns

−$0.41

Lost on every unit of one sample product selling 180 a month

Figures are the workbook's built-in sample data, not results from a real business.

  • Inventory bought on a cardThe card bill can be due before the sales money comes back from Amazon.
  • Amazon payouts on holdPart of your Amazon balance is earned but not yet spendable.
  • Debt that costs more than it looksA merchant cash advance's "factor rate" hides a much higher annual rate.
  • Products that sell but lose moneyHigh ROI can still mean a thin margin once ads and returns are counted.
The tools

Pick the depth you need

Both are one-time digital downloads: a ZIP with the Excel workbook and a PDF quick-start guide, filled with labeled sample data so you can see every result before you enter your own numbers.

Full picture • Most complete
Cash Flow and True Profit System listing image showing the CEO dashboard

Cash Flow & True Profit System

$39 one-time
  • Weekly CEO Dashboard with red / orange / green alerts
  • SKU Profit Calculator for up to 50 SKUs
  • Amazon Payout Tracker & Cash Gap Illustrator
  • 13-Week Cash Flow Forecast with low-cash warnings
  • Debt & Credit Card Tracker, incl. merchant cash advance cost
  • Safe Owner Pay calculator
  • Settings, Start Here guide and PDF instructions
Buy the Full System — $39 Prefer Etsy? Shop on Etsy
SKU Profit Calculator Lite listing image showing the per-SKU profit table

SKU Profit Calculator Lite

$19 one-time
  • True profit per product, after every cost
  • Margin and ROI, side by side
  • Break-even selling price
  • Break-even advertising cost (ACoS)
  • 10% price-drop scenario
  • KEEP / WATCH / KILL guidance for up to 50 SKUs
Buy the Lite Calculator — $19 Prefer Etsy? Shop on Etsy
Compare

Lite vs. Full

The Lite calculator is the same SKU tab that's inside the Full System.

What it doesLite $19Full $39
Profit, margin and ROI per SKU✓✓
Break-even price and ad cost✓✓
10% price-drop test & KEEP / WATCH / KILL✓✓
Amazon payout tracker (spendable vs. held)—✓
13-week cash flow forecast—✓
Debt & credit card tracker, MCA cost—✓
Safe owner pay calculator—✓
Weekly CEO dashboard—✓

Get the Full System — $39

How it works

Set up in an afternoon. Update in 20 minutes a week.

  1. Buy and downloadCheck out on Payhip or Etsy and download one ZIP file: the Excel workbook plus a PDF quick-start guide.
  2. See it work firstOpen it in Microsoft Excel. Labeled sample data shows how every result is calculated.
  3. Enter your numbersType over the yellow input cells using your own reports. Formula cells are protected so they're hard to break.
  4. Read the resultsSee which SKUs to keep or cut, when cash runs low, what your debt costs and how much you can safely pay yourself.
Who it's for

Built for sellers who make their own money decisions

Amazon FBA and FBM sellers who see sales grow but never see the cash.
Wholesale, retail and online arbitrage sellers who buy inventory on credit and wait on payouts.
E-commerce owners on other channels — every fee is an input, so it works for Walmart, Shopify or TikTok Shop numbers too.
Sellers carrying card balances or a cash advance who want to know what that debt really costs.

Not for you if you want automatic bank or Seller Central syncing, bookkeeping, or tax filing. These are planning tools you update yourself.

FAQ

Questions

What do I get?

One ZIP file containing the Excel workbook (.xlsx) and a PDF quick-start guide. It's an instant digital download; nothing physical ships.

Do I need Microsoft Excel?

Yes. The tools are designed for Microsoft Excel. Google Sheets and Apple Numbers have not been tested, so we can't promise they'll work correctly there.

Is this a subscription?

No. You pay once and keep the file.

Does it connect to my Amazon or bank account?

No. Nothing connects to Seller Central, your bank or any other account. You enter numbers from your own reports, and your data stays in your file.

Is this financial or tax advice?

No. These are self-service planning tools, not personalized financial, tax, legal or accounting advice. Results depend on the numbers you enter. Confirm decisions about taxes, debt and paying yourself with a qualified professional.

What's the sample data?

Each workbook comes filled with made-up example numbers so you can see how every result works. Type your own numbers over the yellow cells.

Should I start with Lite or the Full System?

Lite answers "which products make money?" The Full System also answers "where did my cash go, when will it run short, and how much can I safely take?" Lite is the same SKU tab that's inside the Full System.

What if the file doesn't work for me?

Because files are delivered instantly, we don't accept returns for a change of mind. If a file won't open or doesn't match its description, email profitablebutbroke@gmail.com within 14 days of purchase and we'll fix it or refund you.

Can I share it?

You can use it within your own business, with your partners or bookkeeper. Please don't resell or redistribute it.

About

Built by a seller, for sellers

Profitable But Broke comes from hands-on e-commerce operating experience: selling on Amazon, sourcing products, setting prices, and managing shipping and freight. The tools answer the questions sellers ask when strong sales don't show up in the bank: which products actually make money, where the cash went, and how much is safe to take out.

Our mission is simple: help online sellers understand why revenue and accounting profit don't always turn into available cash.

Know your numbers. Control your cash flow.

Instant Excel download. One payment. No account connections.

Also on Etsy.

Educational, self-service planning tools. Not financial, tax, legal or accounting advice, and no particular result is promised. Images show sample data. Not affiliated with, sponsored by or endorsed by Amazon.

Full System — $39Instant Excel download
Buy now